RADIO PERSONALITY OF THE DECADE

Rush Limbaugh

RADIO PERSONALITY OF THE DECADE

Love him (as his “dittohead” fans do) or hate him (as every liberal does), no radio host or personality comes close to Rush Limbaugh in size of audience or volume of political discourse. The man manages to stay in the headlines no matter who’s in the White House or who’s gunning for him. For example, when Sen. Harry Reid sent a letter to Limbaugh’s syndicator criticizing a comment Rush made, the talk host auctioned the letter on eBay, donating the proceeds to charity. As Rush would say, it’s his opposition that is elevating him. “All it takes is the mention of my name, and the predictable left-wing groups have a cow,” he proudly declared in 2003. Even Rush can’t destroy Rush. He beat an oxycontin addiction and overcame a loss of hearing. Through it all, Limbaugh remains cleared on 600 radio stations, his audience falls somewhere between 14 million and 20 million weekly listeners, and syndicator Premiere Radio Networks pulls in an estimated $50 million in annual ad revenue. A recent CBS/Vanity Fair poll found that he’s the most popular conservative voice—no politician comes close. Yet Rush insists it’s not about politics but about ideas. But it’s also about keeping his loyal AM listeners tuning in for 21 years. —Katy Bachman

RADIO PERSONALITY OF THE DECADE

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