Starcom MediaVest Group The Publicis-owned shop started the decade as the AdweekMedia’s first Media Agency of the Year, an award bestowed after the organization— technically
Irwin Gotlieb Alternately known as the “king of advertising” or the “Zen master” for the skills and influence he brings to bear on the media
Steve Jobs When Steve Jobs returned to a struggling Apple in 1997, he brought back his original agency, TBWA\Chiat\Day, with specific instructions: Buy us some time. Jobs
Viral Videos As the Internet blossomed in the early ’90s, people struggled for descriptive metaphors. Was it like print with its “pages,” or was it
Apple In terms of politics and world events, this has been a wild decade, but on the marketing front, one thing has remained constant: Apple’s
iPod It was mid-October 2001. The country was reeling from the 9/11 attacks, but the folks at Apple sent out their invitations anyway. The event
BMW Films Lots of creatives talk about thinking outside the box; here’s what happens when you turn the box inside out. In 2001, BMW was searching for
Coca-Cola/‘American Idol’ In retrospect, it seemed like a great idea for the times: In the age of DVRs, a live show that junior, mom and
Just as Google wasn’t the first search engine, Facebook didn’t invent the social network, but rather improved upon it in such a way that it
Google A decade or so ago, surfing the Web for most people didn’t actually involve a whole lot of surfing—unless you count bouncing back and