GlobalHue
“GlobalHue has consistently offered creative solutions that embrace a wide variety of cultures and ethnicities,” says Olivier Francois, president, CEO and head of marketing at Chrysler. “Their work is a testament to a greater understanding of the changing needs of the audiences we’re trying to reach.” This sentiment reflects the agency’s successful investment in demographic research following the 2000 U.S. Census, which helped fuel the shop’s growth into the largest, smartest multicultural agency in the U.S. with revenue of $83 million in 2008. Memorable work includes the award-winning “Grandma’s Hands” spot for Walmart, TV and online efforts for the Navy, and spots for Subway and Chrysler. In 2009, the agency won a significant general assignment from Jeep that resulted in the striking tagline, “i live. i ride. i am. Jeep.” Chrysler is hardly alone in its praise. One Walmart rep says GlobalHue’s “intelligent understanding of customers” and ability to convert that knowledge to business-building initiatives “is an example to all of us.” Joe Saracino, vp of marketing communications at Verizon Wireless, adds: “GlobalHue has shown uncommon dedication to our business and and to the quality of the work they do for us. We are very pleased to know that the industry views their work with similar high esteem.” —Mike Chapman
