COMMERCIAL OF THE DECADE (Non-Super Bowl)
Honda, “Grrr” It’s not often that you see cynical ad mavens shuffling out of the Palais de Festivals in Cannes not only smiling about a … Read more
Written by: Shashank
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Creative
SUPER BOWL SPOT OF THE DECADE
Coca-Cola, “It’s Mine” Normally, a fight on New York City’s streets isn’t this funny—let alone heartwarming. But the theme is just one of the chances … Read more
Written by: Shashank
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CAMPAIGN OF THE DECADE
Apple, “Get a Mac” Apple always diverged from the “speeds and feeds” ads associated with the computer category, but the brand really defined itself with … Read more
Written by: Shashank
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COMMERCIAL DIRECTOR OF THE DECADE
Daniel Kleinman The special-effects savvy director Daniel Kleinman, an expert teller of weird but beautiful stories, has a career characterized by a collection of offbeat … Read more
Written by: Shashank
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PRINT AD OF THE DECADE
NBA, “There Can Only Be One” In 2008, Goodby, Silverstein & Partners dunked the tradition of freeze-frame action shots customarily used in NBA marketing by … Read more
Written by: Shashank
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OUT-OF-HOME AD OF THE DECADE
You’d have thought Andy Warhol did them—and why not? In the end, the work was nearly as iconic. Perennially at work on new ways to … Read more
Written by: Shashank
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