Honda, “Grrr” It’s not often that you see cynical ad mavens shuffling out of the Palais de Festivals in Cannes not only smiling about a
Category: Creative
Coca-Cola, “It’s Mine” Normally, a fight on New York City’s streets isn’t this funny—let alone heartwarming. But the theme is just one of the chances
Apple, “Get a Mac” Apple always diverged from the “speeds and feeds” ads associated with the computer category, but the brand really defined itself with
Daniel Kleinman The special-effects savvy director Daniel Kleinman, an expert teller of weird but beautiful stories, has a career characterized by a collection of offbeat
NBA, “There Can Only Be One” In 2008, Goodby, Silverstein & Partners dunked the tradition of freeze-frame action shots customarily used in NBA marketing by
You’d have thought Andy Warhol did them—and why not? In the end, the work was nearly as iconic. Perennially at work on new ways to
Nike Plus If there was a knock against Nike Plus from the ad world, it was what it wasn’t: an ad. Which was, of course,