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Creative

COMMERCIAL OF THE DECADE (Non-Super Bowl)

May 16, 2022May 16, 2022 Shashank

Honda, “Grrr” It’s not often that you see cynical ad mavens shuffling out of the Palais de Festivals in Cannes not only smiling about a

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Creative

SUPER BOWL SPOT OF THE DECADE

May 16, 2022May 16, 2022 Shashank

Coca-Cola, “It’s Mine” Normally, a fight on New York City’s streets isn’t this funny—let alone heartwarming. But the theme is just one of the chances

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Creative

CAMPAIGN OF THE DECADE

May 16, 2022May 16, 2022 Shashank

Apple, “Get a Mac” Apple always diverged from the “speeds and feeds” ads associated with the computer category, but the brand really defined itself with

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Creative

COMMERCIAL DIRECTOR OF THE DECADE

May 16, 2022May 16, 2022 Shashank

Daniel Kleinman The special-effects savvy director Daniel Kleinman, an expert teller of weird but beautiful stories, has a career characterized by a collection of offbeat

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Creative

PRINT AD OF THE DECADE

May 16, 2022May 16, 2022 Shashank

NBA, “There Can Only Be One” In 2008, Goodby, Silverstein & Partners dunked the tradition of freeze-frame action shots customarily used in NBA marketing by

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Creative

OUT-OF-HOME AD OF THE DECADE

May 16, 2022May 16, 2022 Shashank

You’d have thought Andy Warhol did them—and why not? In the end, the work was nearly as iconic. Perennially at work on new ways to

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Creative

DIGITAL CAMPAIGN OF THE DECADE

May 16, 2022May 16, 2022 Shashank

Nike Plus If there was a knock against Nike Plus from the ad world, it was what it wasn’t: an ad. Which was, of course,

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