Creative

SUPER BOWL SPOT OF THE DECADE

Coca-Cola, “It’s Mine” Normally, a fight on New York City’s streets isn’t this funny—let alone heartwarming. But the theme is just one of the chances … Read more

Creative

CAMPAIGN OF THE DECADE

Apple, “Get a Mac” Apple always diverged from the “speeds and feeds” ads associated with the computer category, but the brand really defined itself with … Read more

Creative

COMMERCIAL DIRECTOR OF THE DECADE

Daniel Kleinman The special-effects savvy director Daniel Kleinman, an expert teller of weird but beautiful stories, has a career characterized by a collection of offbeat … Read more

Creative

PRINT AD OF THE DECADE

NBA, “There Can Only Be One” In 2008, Goodby, Silverstein & Partners dunked the tradition of freeze-frame action shots customarily used in NBA marketing by … Read more

Creative

OUT-OF-HOME AD OF THE DECADE

You’d have thought Andy Warhol did them—and why not? In the end, the work was nearly as iconic. Perennially at work on new ways to … Read more