PROMOTION OF THE DECADE
BMW Films Lots of creatives talk about thinking outside the box; here’s what happens when you turn the box inside out. In 2001, BMW was searching for … Read more
Written by: Shashank
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Brand
PRODUCT PLACEMENT OF THE DECADE
Coca-Cola/‘American Idol’ In retrospect, it seemed like a great idea for the times: In the age of DVRs, a live show that junior, mom and … Read more
Written by: Shashank
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DIGITAL DEVICE/PLATFORM OF THE DECADE
Just as Google wasn’t the first search engine, Facebook didn’t invent the social network, but rather improved upon it in such a way that it … Read more
Written by: Shashank
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DIGITAL COMPANY OF THE DECADE
Google A decade or so ago, surfing the Web for most people didn’t actually involve a whole lot of surfing—unless you count bouncing back and … Read more
Written by: Shashank
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